Here's my list of reasons why charities with strong fundraising departments shouldn't undervalue their volunteers:
1. Donors and volunteers are frequently the same people.
3. Volunteering can include development activities (soliciting donations, thank-a-thons).
4. Money may follow volunteers: matching funds from employers and from family and friends who want to support a volunteer's special interest.[i]
5. The highest rates of volunteering are young Canadians, higher education and household income, and the religiously active.[ii]
6. Giving and volunteering have strong linkages, such that participation in one is associated with participation in others.[iii]
7. The top 25% of donors ($364 a year +) who volunteered contributed 59% of total donations and 40% of total volunteer hours.[iv]
8. Volunteers who also donate contribute more hours and more dollars.[v]
9. Americans who volunteer donate 10 times more money than those who don’t.[vi]
10. Volunteers know you. They’ve already given their time. With a volunteer, there's no need to "make the case".[vii]
11. Volunteers understand you. They see the work, and donations would impact their work tool.[viii]
12. Volunteers can tell your story in a way staff can’t. They have personal stories to share about why they feel connected to you.[ix]
13. A recent study reports that 67% of Americans who volunteered in the past year say they donate to the same organizations where they volunteer.[x]
14. Donors lose interest over time, but being asked to share their time and talent revitalizes their commitment even if they do not accept.[xii]
15. Insights:
a. young people build loyalty through volunteering, then give
b. retired persons on fixed income volunteer, then give via estate planning[xi]